By Scott C. Stevenson
Originally released through Stevenson, Inc., this functional source deals techniques for nonprofit organisations to hook up with extra donors, contributors, and volunteers via their web content, and provides examples of profitable web site good points from numerous nonprofit businesses. It’s jam-packed with tips about strengthening relationships, achieving a broader viewers, and riding site visitors to a website.
Important themes coated include:
- Publicizing membership
- Online donations
- Membership kits
- Sponsorship promotion
- Donor highlight programs
- Member feedback
- Personalized internet pages
- Volunteer opportunities
- Press rooms
- Online advertising
- Member privacy
- Online commerce
- Online renewals
- Virtual volunteers
- Online want lists
- Chapter activities
- Social networking
- Virtual donor walls
- Planned gifts
Please word that a few content material featured within the unique model of this identify has been got rid of during this released model because of permissions issues.Content:
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Additional resources for 96 Ways to Make Your Website More Donor, Member & Volunteer Friendly
One part was a measurement of concrete outputs, such as the number of people served or products produced. c01 26 8/31/07 9:51 AM Page 26 FORCES FOR GOOD or international level? The second part of our definition was more qualitative. We chose organizations that had impacted a larger system, such as government policies or common practices in their fields. We asked, Did the organization have an impact on an entire system? One important distinction in our methodology was that we did not equate scale of impact with traditional definitions of nonprofit growth, which focus on an organization’s presence in multiple communities or its total budget.
For some of them, traditional mass marketing is a critical part of their impact strategy; for others, it’s unimportant. Myth 3: A breakthrough new idea. Although some groups came up with radical innovations, others took old ideas and tweaked them until they achieved success. As we will explore later, their success often depends more on how they implement a new idea or innovate as they execute than it does on the idea or model itself. Myth 4: Textbook mission statements. All these nonprofits are guided by compelling missions, visions, and shared values.
Some of these nonprofits have achieved great impact with large budgets; others have achieved great impact with relatively small budgets. And all of them have different fundraising strategies. As we dismissed the conventional wisdom about what makes great nonprofits great, we began to realize that there was a flawed assumption underlying our initial research question. c01 8/31/07 9:51 AM Page 19 FORCES FOR GOOD 19 began this project, we assumed there was something inherent to these organizations that made them great.
96 Ways to Make Your Website More Donor, Member & Volunteer Friendly by Scott C. Stevenson