Scott C. Stevenson's Basics of Nonprofit Publicity: Winning Strategies for News PDF

By Scott C. Stevenson

ISBN-10: 1118691695

ISBN-13: 9781118691694

ISBN-10: 1118703979

ISBN-13: 9781118703977

Originally released by means of Stevenson, Inc., this sensible source offers nonprofit leaders and pros with recommendation on expanding media publicity, getting ready employees to address media inquiries, and advice and most sensible practices for getting ready for media interviews.

Important subject matters lined include:

  • Copy writing
  • Media buyers
  • Rural media
  • Interviews
  • Press releases
  • Conferences
  • Client spotlights
  • Crisis preparation
  • Media relation policies
  • Press unlock policies
  • Social media
  • Strategic plans
  • Media databases
  • Online and offline press kits
  • Online tools
  • Staff preparation
  • Press conferences

Please observe that a few content material featured within the unique model of this identify has been got rid of during this released model as a result of permissions issues.

Content:
Chapter 1 Crafting Compelling information Releases and contours (pages 4–7):
Chapter 2 Attracting Media curiosity and a spotlight (pages 8–11):
Chapter three Cultivating efficient Media kin (pages 12–15):
Chapter four Assembling potent Press Kits (pages 16–19):
Chapter five effectively Navigating Interviews and Press meetings (pages 20–24):
Chapter 6 producing exposure in your occasion (pages 25–28):
Chapter 7 Drafting acceptable guidelines and directions (pages 29–32):
Chapter eight achieving Out via Social Media (pages 33–38):
Chapter nine elevating knowledge and Boosting group help (pages 39–44):

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Additional info for Basics of Nonprofit Publicity: Winning Strategies for News Releases, Press Conferences and Media Relations

Example text

One part was a measurement of concrete outputs, such as the number of people served or products produced. c01 26 8/31/07 9:51 AM Page 26 FORCES FOR GOOD or international level? The second part of our definition was more qualitative. We chose organizations that had impacted a larger system, such as government policies or common practices in their fields. We asked, Did the organization have an impact on an entire system? One important distinction in our methodology was that we did not equate scale of impact with traditional definitions of nonprofit growth, which focus on an organization’s presence in multiple communities or its total budget.

For some of them, traditional mass marketing is a critical part of their impact strategy; for others, it’s unimportant. Myth 3: A breakthrough new idea. Although some groups came up with radical innovations, others took old ideas and tweaked them until they achieved success. As we will explore later, their success often depends more on how they implement a new idea or innovate as they execute than it does on the idea or model itself. Myth 4: Textbook mission statements. All these nonprofits are guided by compelling missions, visions, and shared values.

Some of these nonprofits have achieved great impact with large budgets; others have achieved great impact with relatively small budgets. And all of them have different fundraising strategies. As we dismissed the conventional wisdom about what makes great nonprofits great, we began to realize that there was a flawed assumption underlying our initial research question. c01 8/31/07 9:51 AM Page 19 FORCES FOR GOOD 19 began this project, we assumed there was something inherent to these organizations that made them great.

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Basics of Nonprofit Publicity: Winning Strategies for News Releases, Press Conferences and Media Relations by Scott C. Stevenson


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