By Jocelyne S. Daw and Carol Cone with Anne Erhard and Kristian Darigan Merenda
A hands-on consultant to assist your nonprofit construct its model, increase its profile, boost effect and enhance deeper relationships with donors, volunteers, and different stakeholders. step forward Nonprofit Branding is in regards to the strength a constituency-focused, compelling model may have to revolutionize a firm and how humans view and help it.Shows tips to optimally outline what your company stands for to differieniate, create worth and breakthroughExplains find out how to construct unswerving groups inside and out of your company to extend social impactFeatures seven rules for reworking a model from usual trademark to strategic advantageIncludes case stories of 11 leap forward nonprofit manufacturers and transferable rules and practices that nonprofits of any measurement, scope or adventure can implementOther name via Daw: reason advertising for Nonprofits: accomplice for goal, ardour, and ProfitsA useful street map and crucial instrument for nonprofit leaders, board individuals, and volunteers, this booklet unearths the important rules you want to be aware of to construct and deal with your organization's Most worthy asset – its model. In today’s hugely aggressive nonprofit global, construction a step forward model is not any longer a "nice to do," however the new imperative.Jocelyne Daw, a pioneer and chief in construction company and neighborhood partnerships has over 25 years of nonprofit management experience.Carol Cone, named by way of PR WEEK because the strongest and visual determine on the earth of reason branding, has been linking businesses and explanations for over 25 years.
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Additional resources for Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results (The AFP Wiley Fund Development Series)
By differentiating itself in each of these dimensions, a nonprofit builds a breakthrough brand meaning. ) Once an organization uncovers and articulates its unique brand meaning, it uses it as a compass and driving force; all that the organization does stems from it. Brand meaning becomes the organization’s central operating principle that serves as a framework and filter for its daily actions. A strong brand meaning bridges a nonprofit’s organizational strategies and its identity in the marketplace.
It unites groups of strangers in an experience of kinship by fostering shared experiences and commitments. E1C01_1 09/07/2010 22 22 from traditional to bnb Brand building is not a haphazard process. A BNB is strategically focused and thoughtfully built. As you will see as this book unfolds, a high-performance nonprofit carefully defines its brand and what it means to constituents. It uses the brand to prioritize and make decisions about its operations. And it brings the brand to life by aligning missionbased programs, development activities, and communications outreach around it.
The more economy, money, and information become global, the more community will matter. And only the social sector nonprofit organization performs in the community, exploits its opportunities, mobilizes its local resources, solves its problems. ’’18 We agree. Let the journey begin. E1C01_1 09/07/2010 19 chapter & 1 From Traditional to Breakthrough Nonprofit Branding ‘‘Brand is not the name, the tag line, or the pretty colors. . ’’1 —DAVID PLACEK, PRESIDENT AND CEO, LEXICON BRANDING, AND BOARD OF DIRECTORS, NATUREBRIDGE ‘‘Our brand is our key asset.
Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results (The AFP Wiley Fund Development Series) by Jocelyne S. Daw and Carol Cone with Anne Erhard and Kristian Darigan Merenda