By Ben Hunt
Solve your site visitors problems and switch browsers into buyers
When website design specialist Ben Hunt got down to quantify the variation among a normal website and an excellent one, he anticipated to discover the main in layout simplicity. but if his workforce greater than doubled the conversion premiums for a variety of websites, they pointed out uncomplicated but strong strategies regarding layout, reproduction, acceptable research, vintage optimization innovations, and detailed checking out. you will find the fixes effortless to enforce, and they are very well here.
- Understand the necessities - your marketplace, your proposition, and your delivery.
- Create a domain that's visible through definitely the right humans, presents a compelling event, and generates the specified action.
- Learn easy methods to use checking out to enhance your site's conversion rate.
- Discover the holistic nature of website optimization and why multiplicity matters.
- Examine dozens of straightforward recommendations for construction site visitors, attractive your viewers, and crafting potent calls to action.
- Combine creativity with analysis for the very best results.
Ben Hunt is significant advisor for Scratchmedia Ltd. He operates webdesignfromscratch.com, which gives tutorials and suggestion to over 120,000 internet builders every month. Ben has been designing, coding, and generating websites for consumers world wide for greater than 15 years, and is taken into account a pacesetter within the internet usability industry.
Forewords via Ken McCarthy, founding father of the procedure Seminar, and Drayton Bird, Drayton chicken affiliates.
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Additional info for Convert!: Designing Web Sites to Increase Traffic and Conversion
Some web sites are found by more of the right people, and when those people come they take action. These sites do really well for their owners. Do they succeed because they look fantastic, or because they have had thousands invested in search engine optimization? No, that is usually not the case. Web sites that work do a couple of things well: get seen by the right people, and make it easy for those people to find what they are looking for. This book tells you how you can do the same. How to Use This Book This book is organized into two parts.
The book has sold more than 8,000 copies, and my agency Scratchmedia has become well known for the clean, spacious design style. After I presented on simple web design at Ken McCarthy’s System Intensive seminar in 2008, I was asked what evidence I could share that proved the effectiveness of my approach. I was shocked to realize I had no numbers to prove that simplicity works! I made a commitment to discover what really makes the difference between an ordinary web site and a great site. I devised a plan to make design fixes to a range of web sites.
Your Major Advantages Today, you have a number of serious advantages over previous generations. With the Internet, it is easier to generate business than at any other time in history. More people are doing more online than ever before. And it is cheaper and quicker to reach them than ever before. On the flip side, there is also more competition than ever before, which means the greatest rewards will go to the sites that do the best job of attracting and converting traffic. You have this book, so the know-how is in your hands, which gives you a competitive advantage.
Convert!: Designing Web Sites to Increase Traffic and Conversion by Ben Hunt