By Paolo Mefalopulos
This Sourcebook highlights how the scope and alertness of conversation within the improvement context are broadening to incorporate a extra dialogic procedure, person who enables review of hazards and possibilities, prevents difficulties and conflicts, and complements the consequences and sustainability of initiatives whilst applied on the very starting of an initiative. The publication offers simple suggestions and explains key demanding situations confronted in day-by-day perform. all of the 4 modules is self-contained, with examples, toolboxes and lots more and plenty extra.
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Additional info for Development Communication Sourcebook: Broadening the Boundaries of Communication
When adopted from the very beginning of the process, such as in Poverty Reduction Strategy Papers or in projects formulation, communication activities are ideally poised to facilitate dialog and mutual understanding among relevant stakeholders. Early incorporation of communication allows the use of all available knowledge and perspectives in a cross-cutting investigation and analysis of the situation, minimizing both political and technical risks and, most important, enhancing projects planning and results.
2 Basic Features of Communication Modes Monologic Mode Communication to inform Communication to persuade Communication to assess Communication to empower Main purpose To raise awareness or increase knowledge of key audiences To change attitudes and behaviors of key audiences To assess, probe, and analyze the situation To involve stakeholders in decisions over key issues Model of reference One-way model (monologic) One-way model Two-way model (monologic) (dialogic) Two-way model (dialogic) Preferred methods and media Predominant use of mass media Predominant use of media Use of dialog to promote participation Source: Author.
To be effective in that task, and to be true to the interdisciplinary nature of communication, a specialist in this field should be familiar not only with communication do’s and don’ts but should have broad analytical skills and be able to use communication methods to assess the cultural, political, and social context. A communication specialist, when called in to assist in development projects and programs, should always ask why a certain issue is occurring and what kind of communication is needed to address it effectively.
Development Communication Sourcebook: Broadening the Boundaries of Communication by Paolo Mefalopulos