Get Die Internet-Ökonomie: Strategien für die digitale PDF

By Axel Zerdick, Klaus Schrape, Alexander Artope, Klaus Goldhammer, Dominik K. Heger, Ulrich T. Lange, Eckart Vierkant, Esteban Lopez-Escobar, Roger Silverstone

ISBN-10: 3642564186

ISBN-13: 9783642564185

ISBN-10: 3642631134

ISBN-13: 9783642631139

"Die Internet-Ökonomie" ist das Standardwerk für Praxis und Wissenschaft im digitalen Zeitalter. Die dritte Auflage wurde in wesentlichen Teilen überarbeitet und mit neuen Kapiteln versehen, um die aktuellen Entwicklungen des dynamischen Marktes in die examine aufzunehmen. Neben den wichtigsten ökonomischen Zusammenhängen des web werden zentrale Strategien für supervisor vorgestellt: Wie verändert sich der Wettbewerb in einer vernetzten Wirtschaft? Welche Produkt-, Preis- und Kommunikationsstrategien versprechen Erfolg? ECC: Der ecu verbal exchange Council (ECC) ist eine Gruppe unabhängiger Wissenschaftler aus Europa und den united states. Ziel des ECC ist, eine Brücke zwischen Wissenschaft und Industrie zu schlagen. Der ECC macht den aktuellen wissenschaftlichen Erkenntnisstand nutzbar - für Praktiker und Visionäre der Kommunikationsindustrie sowie für Gestalter der Medienpolitik. Die ECC-Reports konzentrieren sich auf Schlüsselentwicklungen in den Bereichen Medien, Telekommunikation und Informationstechnologie.

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Extra resources for Die Internet-Ökonomie: Strategien für die digitale Wirtschaft

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23 Informati onsbkonom ischer Ansatz 22 '/gl. ebendo S. 217ft 23 '/gl. ' -- ............ 4 'II. " .......... 6: Gesamtkoslen und Verkaufspreis eines GUles Gesamtkosl,. tINs GwIts fir den Nachfroget ......... a...... 7: 2-Phasenrnodell okonomischer Transaktionen und Koslenarten . " II III I I 7 .... b* I I 24 'gl. Ernsl/Giesler 2000, S. 344 25 'gl. 7: ECC 1001 1i(OI/Rei(~ ....... un aI a' 7 7 .... ~ 1* aI , 5 aI 7 7 Vor dem eigentlichen Gliterstrom erfolgt ein vorgelagerter intormationsstrom, der als Kommunikation verstanden im Erfolgsfall Angebol und Nachfrage miteinander koppelt und den Gtiter-/Leistungsstrom gegen Zahl ung 3usl6st.

S. 25 46 vgl. 3 48 A. --.. 1 ................ , I .. 1 Struktur und Entwicklung des europaischen Medienmarktes Wichtigstcr Bcstimmungs[aktor bei der Analyse des Medienmarktes is! sicherlich die Zahl der Anbieter in Europa. Dabei isl COr den curop~jischcn Fernsehmarkt

Es wird ein liberwiegend aktives llnd zweckrationales Tnformationssuchvcr- Grenzen des Informationsiikonomischen Ansatzes halten angenommen und vollstandigc Transparenz tiber alle Verhaltensalternativen sowic ihr J\utzen und ihrc Kosten unterstellt, * Die Aufmerksamkeitsallokation in der 7:eitwird auf die Allokation von Tatigkeiten nach ihrem Grenznutzen und Zeitaufwand verklirzt, Der intrinsische (motivationale) Eigenwerl der Verwendung von Aufmerksamkeit/Zeit fur die Suche nach bzw, die Aufnahme und das Verstehen von beslimmtcn Informationen zu bestimmten Themen, Inhalten etc.

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Die Internet-Ökonomie: Strategien für die digitale Wirtschaft by Axel Zerdick, Klaus Schrape, Alexander Artope, Klaus Goldhammer, Dominik K. Heger, Ulrich T. Lange, Eckart Vierkant, Esteban Lopez-Escobar, Roger Silverstone


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